Joe Wahrhaftig
PRODUCT DESIGNER
OBJECTIVE
CONTACT
An exciting position as a principal / lead, or managing product designer,
UX designer or UX researcher.
p: 510-435-1535
Portfolio: www.joew.design
EDUCATION
GRADUATE COURSEWORK
Interface Design and Virtual Reality Systems
University of Washington
BACHELOR'S DEGREE
Cognitive Psychology &
Computer Science courses
UC Berkeley
OTHER
Figma Masterclass Course
The Designership
WORK OVERVIEW
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Product, UX and Visual Designer for fifteen years including three years as a UX Researcher. Experience in B2B, Enterprise and SAAS.
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Have worked in agencies as well as client side.
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Experience leading teams of developers, designers and other stakeholders. Experience mentoring junior designers.
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Design work has included:
High traffic e-commerce, dashboards, mobile and tablet applications.
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Project domains have included:
Business applications, fintech, e-commerce, network technology, health, entertainment and virtual reality (vr).
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Soft skills: leading workshops, acting as a project's point of contact for partners at all levels inside and outside of an organization.
SKILLS
Product Design
UI / UX (Desktop + Mobile)
User Research
Project Management
User Centered Design
Agile + Scrum
Waterfall
Lean UX
DELIVERABLES
Interactive prototypes
Lo-fi and Hi-fi mockups Wireframes
Sitemaps
Flow diagrams
Personas
Journey maps
TOOLS
Figma
Figma Make
Chat GPT
Claude.ai Design
Google Stitch
Adobe Creative Suite
Zeplin
Miro
Principle
HTML5 / CSS
Maya
Blender
ARTICLES
"Fly - A 3D Flight Simulator
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"Virtual Reality Display Survey"
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“Using Head Mounted Displays to Treat Patients with Macular Degeneration.”
EXPERIENCE
UX & PRODUCT DESIGNER / MANAGER / RESEARCHER
San Francisco Bay Area
2012 - Present
Clients:
Amazon, Apple Computer, Meta / Facebook, AssetMark, Equinix, Gallo Wines, Genentech, McCann-Erickson, Microsoft, Williams-Sonoma, Visa and others.
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Designed apps for:
Fintech, e-commerce, advertising campaigns, mobile gaming, and viral videos.​
Deliverables:
Requirements gathering, user interviews, personas and their distribution to teams, journey maps, mockups, finalized designs based on test data, and handoff of design, code and functional specs to dev teams.
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Worked on designs for Video on Demand / Streaming project for Microsoft Surface Tablets and 10 FT displays. Refined aspects such as show overviews and content delivery.
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Worked on IT configurator system for Equinix.
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Worked on ad campaigns, notably for Microsoft.
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Designed FinTech pages for Assetmark and Visa.
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Worked on Smart TV interfaces at Amazon.
Openprise
LEAD PRODUCT DESIGNER
San Mateo, California
2020 - 2023
Openprise's core app lets SalesForce marketing teams run advanced data queries without knowing any code, saving both time and spend.
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Working with Product, Management, Marketing, Dev and other teams, applied Lean UX approach to rapidly design new features in the app including: bot tools, list loading, table / grid designs, data visualization an analytics suite and more. Pain points from customers were logged in Jira.
Designs helped company obtain $25MM in Series B round.
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Deliverables:
Research, design roadmaps, low + high-fidelity mockups, and a design system.
GRANTS
$500K grant from the US Navy
to engage in work on
VR disaster simulations
University of Washington
Citrix / Bytemobile
PRINCIPAL PRODUCT DESIGNER
San Francisco, Bay Area
2008 - 2011
Developed the UX and visual design for a mobile app toolbar used in millions of feature phones worldwide. Toolbar was preinstalled and let users browse: weather, news, stocks and web in general. Also designed UX for toolbar’s IDE.
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Practiced user centered design methodologies to lead distributed teams in development of a network intelligence dashboard. Mentored junior designers to follow accessibility guidelines / best practices.
Dashboard provided phone companies including AT&T and Verizon with a bird’s-eye view of activity on their respective networks. Dashboard freed up engineering resources previously dedicated to running bespoke KPI queries for telecoms.
Dashboard saved $1.3MM in company funds in first year.
Deliverables:
Competitive analysis, workshops, interviews, journey maps, personas, mentoring, interactive mockups for user testing, handoff of feature specifications and code to the development team.
© 2026 Joe Wahrhaftig. All rights reserved.