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CASE STUDY 02 - CITRIX - BYTEMOBILE DASHBOARD
Intelligence
A real-time telecom analytics dashboard for C-suite executives at AT&T, T-Mobile, and others, replacing manual log file reports with self-serve refreshing KPIs.
DATA VISUALIZATION
ENTERPRISE UX
UX RESEARCH
DASHBOARD DESIGN
ROLES
DELIVERABLES
TOOLS
COMPANY
Project Manager Principal Designer
Researcher
Visual Designer
Wireframes
Flow Diagrams
Prototypes
Final Mockups
Sketch
Figma (For Redesign)
InVision
Photoshop
Bytemobile acquired by Citrix in 2012.
OVERVIEW
A telecom dashboard built for real-time decisions
At Bytemobile (later acquired by Citrix), carriers like AT&T and T-Mobile had access to deep mobile network analytics, but only as dense log files, and every custom report required a Sales Engineer to pull it by hand.
I led the design of a self-serve, real-time dashboard that let executives find answers in seconds instead of days. It shipped, retired the log-file system entirely, and saved $1.3M in engineering time in its first year. For this case study, I've reimagined the final screens with current visualization patterns and tools; the research, process work, and outcomes are from the original project.
RESEARCH
Listening to the people who needed it most.
I interviewed five middle and C-suite executives from major telecoms — the same customers requesting custom reports multiple times per quarter. Questions included what network data mattered most, what their pain points were, and what decisions they were trying to make faster.
Affinity mapping
An affinity exercise helped identify how executives naturally grouped and prioritized network data — directly shaping the dashboard's IA.
Affinity Mapping Exercise
Closed card sort
After affinity mapping, a closed card sort validated how users would organize the proposed dashboard's feature categories.
Card Sort Results
PROBLEMS & SOLUTIONS
After interviews, and mapping exercises, data was organized into a table with general problems and solutions as shown below.
Problems
Solutions
— Network queries required manual Sales
Engineer fulfillment at high cost.
​
— Data was only delivered as raw log files
difficult to read or scan quickly.
— Executives needed instant, self-serve
access to real-time network KPIs.
— A real-time refreshing dashboard uniting all
network stats in one place.
​​
— Visual KPIs with drill-down by device, region,
and time range.
​​​
— Eliminated manual report generation, saving
engineering time and cost. ​
DESIGN PROCESS
Ideation
The team whiteboarded interaction and visualization concepts, exploring widget types for quantities, rankings, and trends.
Whiteboard - Visualization Concepts
Early sketches
In addition to whiteboard meetings, I also quickly sketched out visualization models on paper on my own, and shared them with the team. These visualizations included models used by major players in the space such as Salesforce and Roambi. While some of these models were innovative, such as Roambi's card shuffling visualization, they proved too cumbersome to implement.
Early Widget Sketches
Wireframes
Low-fidelity wireframes mapped structure and left-rail navigation — from the main KPI view through device and app drill-downs.
Landing
Top Devices
Top Apps
Device Details Screen
DESIGN ITERATIONS
Color palette evolution
We explored multiple layout and palette directions. After testing with users, we shipped both a light mode and a dark mode — with the dark mode receiving the strongest response for extended sessions.
Color Exploration - Light and Dark Themes
Before and after
Original Text Log File
Final Dashboard Selected
FINAL DESIGNS
Note: Presented here are reimagined final screens.
Originals are under NDA; data shown is illustrative.
Key screens
Left-rail navigation let executives move between a network overview and device drill-downs as well as savings and site performance screens Both light and dark modes shipped.
Network Overview - KPI Summary
Data Savings
Data Savings (Dark Mode)
Site Performance
USER TESTING
Methods and findings
Eight C-suite and middle management participants from major telecoms tested an interactive prototype.
Each person was asked to locate specific KPIs by region, device type, and date range
— tasks representing their real-world reporting needs.
User Testing Results
OUTCOMES
What we built, and what it delivered.
Following the V 1.0 launch, the original text-file system was phased out entirely. The dashboard eliminated the manual reporting bottleneck that had burdened the engineering team for years.
$1.3M
Engineering cost saved
Manual report generation was eliminated entirely in year one, saving over $1.3M in engineer time.
8/8
Users preferred the dashboard
All 8 test participants rated the dashboard easier to navigate and easier to read than the log file.
7/8
Data hierarchy clarity
7 of 8 participants said the visualization hierarchy made sense immediately for their reporting workflows.
Thank you
Citrix - Bytemobile Dashboard Case Study
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