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CASE STUDY 02 - NETWORK DASHBOARD
Intelligence
A real-time telecom analytics dashboard for C-suite executives at AT&T, T-Mobile, and others, replacing manual log file reports with self serve refreshing KPIs.
DATA VISUALIZATION
ENTERPRISE UX
UX RESEARCH
DASHBOARD DESIGN
ROLES
DELIVERABLES
Wireframes
Flow Diagrams
Prototypes
Final Mockups
TOOLS
READING TIME
Figma
Zeplin
5 Minutes
OVERVIEW
A telecom dashboard built for real-time decisions
Citrix and Bytemobile offered deep mobile network analytics to telecom executives - but data was only accessible as dense log files, and every report required a Sales Engineer to pull it manually. I led the design of a self-serve, real-time dashboard that helpedd cusotmers like AT&T and T-Mobile find answers in seconds instead of days.
PROBLEMS & SOLUTIONS
Problems
— Network queries required manual Sales
Engineer fulfillment at high cost.
​
— Data was only delivered as raw log files
difficult to read or scan quickly.
— Executives needed instant, self-serve
access to real-time network KPIs.
Solutions
— A real-time refreshing dashboard uniting all
network stats in one place.
​​
— Visual KPIs with drill-down by device, region,
and time range.
​​​
— Eliminated manual report generation, saving
engineering time and cost. ​
FINAL DESIGNS
Key screens
Left-rail navigation let executives move between a network overview and device drill-downs. Both light and dark modes shipped.
Network Overview - KPI Summary
Devices Drill Down
Site Performance
RESEARCH
Listening to the people who needed it most.
I interviewed five middle and C-suite executives from major telecoms — the same customers requesting custom reports multiple times per quarter. Questions included what network data mattered most, what their pain points were, and what decisions they were trying to make faster.
Affinity mapping
An affinity exercise helped identify how executives naturally grouped and prioritized network data — directly shaping the dashboard's IA.
Affinity map output
Closed card sort
After affinity mapping, a closed card sort validated how users would organize the proposed dashboard's feature categories.
Card sort results
VISUAL DESIGNS
Brainstorming
The team whiteboarded interaction and visualization concepts, exploring widget types for quantities, rankings, and trends.
Whiteboard - visualization concepts
Early widget sketches
Wireframes
Low-fidelity wireframes mapped structure and left-rail navigation — from the main KPI view through device and app drill-downs.
Landing
Top apps
Devices
Top devices
DESIGN ITERATIONS
Color palette evolution
We explored multiple layout and palette directions. After testing with users, we shipped both a light mode and a dark mode — with the dark mode receiving the strongest response for extended sessions.
Color exploration - light and dark themes
V1 - Original text log file
V4 - Final dashboard selected
USER TESTING
Methods and findings
Eight C-suite and middle management participants from major telecoms tested an interactive Figma prototype. Each was asked to locate specific KPIs by region, device type, and date range — tasks representing their real-world reporting needs.
User testing results
OUTCOMES
What we built, and what it delivered.
Following the V 1.0 launch, the original text-file system was phased out entirely. The dashboard had an 86% adoption rate and eliminated the manual reporting bottleneck that had burdened the engineering team for years.
$1.3M
Engineering cost saved
Manual report generation was eliminated entirely in year one, saving over $1.3MM in engineer time.
86%
Adoption rate at launch
End users transitioned quickly. The legacy text file system was fully phased out following the release.
8/8
Users preferred the dashboard
All 8 test participants rated the dashboard easier to navigate and easier to read than the log file.
7/8
Data hierarchy clarity
7 of 8 participants said the visualization hierarchy made sense immediately for their reporting workflows.
Thank you
Citrix / BMI Dashboard Case Study
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