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Overview
Assetmark is a Fintech company that helps small advisor shops, generate and manage businesses as they grow.
Their products help advisors, maintain optimized and lower cost portfolios. I worked with a design team on a set of screens focused on: fees, lead generation, portfolio structure, and overall portfolio management.
My Roles
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Product Designer
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Researcher
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Visual Designer
Deliverables
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Wireframes
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Visual Designs
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Interactive Prototypes
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UX Research
Tools
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Figma
Visual Design
WealthBuilder Dashboard
On this screen, the financial advisor gets an all up view of their clients. They can sort their clients based on goals for a portfolio as well as risk factors.

Image: Accounts Screen
WealthBuilder Wizard
This tool helps the advisor onboard new clients to their shop. Shown here are steps 1 to 4.




Create and Model Portfolio
This tool lets advisors plan and scale portfolios for changing client needs.
Here, the advisor can view assets and performance in the portfolio.
In addition, they can set their fee schedule.

Screen: Upside / Downside
This tool lets the advisor view the opportunity cost for pursuing different investment strategies for their client.


Thank You
Copyright © 2026 - Joe Wahrhaftig, All rights reserved
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