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CASE STUDY 05 - FINTECH DESIGNS

AssetMark

Designing advisor tools for portfolio generation, fee management, and client onboarding — supporting small shops as they scale.

INTERACTION DESIGN

UI

VISUAL DESIGN

FINTECH

FIGMA

ROLE
DELIVERABLES
TOOLS
OVERVIEW

Empowering Financial Advisors

AssetMark is a fintech company that helps small advisor shops generate and manage their businesses as they grow. Their products help advisors maintain optimized, lower-cost portfolios. I worked with a design team on screens focused on fees, lead generation, portfolio structure, and overall portfolio management.

VISUAL DESIGN

WealthBuilder Dashboard

The financial advisor's all-up view of their client base. Advisors can sort clients by portfolio goals and risk factors to quickly prioritize their work.

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VISUAL DESIGN

WealthBuilder Wizard

A step-by-step onboarding tool that helps advisors bring new clients into their shop. Shown here across steps 1 through 4.

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VISUAL DESIGN

Create & Model Portfolio

A planning tool that lets advisors model and scale portfolios for shifting client needs — with asset and performance views alongside fee schedule controls.

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Thank you

AssetMark Product Suite

© 2026 Joe Wahrhaftig. All rights reserved.

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